Facetune by Lightricks is one of the world’s most beloved photo editing apps, empowering users with intuitive, AI-powered tools to perfect their selfies and portraits. With a stronghold in the U.S. market, Lightricks sought to expand its international user base and boost high-LTV subscriptions — without compromising on quality or ROI.
While Facetune already enjoyed significant traction in the U.S., global growth was a new frontier. Lightricks needed a trusted partner to scale effectively across international markets, ensuring:
Our core mission was to drive sustainable user acquisition and boost trial-to-subscription conversions in non-US geos. We focused on building scalable campaigns across high-potential markets such as Brazil, Mexico, the UK, Australia, and Japan, while still supporting growth in the U.S.
Our full-funnel, performance-driven approach combined advanced tech, strategic media buying, and creative experimentation.
We leveraged proprietary algorithms and real-time data analysis to power AI-based media buying. This enabled us to precisely target users throughout the funnel and continuously refine both targeting and engagement strategies. By aligning creative delivery with behavioral insights, we maintained strong conversion momentum across GEOs and minimized post-install drop-off.
Our in-house optimization and analysis tools allowed for real-time campaign performance tracking and micro-adjustments. By monitoring engagement metrics, LTV indicators, and behavioral patterns, we continually refined our media mix to increase ROAS and scale top-performing strategies faster.
We activated our exclusive network of direct publishers, enabling hyper-targeted reach with creatives tailored to each region’s preferences and cultural nuances — a key factor in engaging diverse user bases in Latin America, APAC, and EMEA.
In Brazil, Mexico, the UK, Australia, and Japan — within just 5 months.
Supporting global strategy balance.
In users converting from trial to paid subscription.
In paid subscriptions over a 4-month period.
Over 6 months — with the majority driven by international campaigns.
